Ekta has enjoyed a 20-year career in dietetics as a clinician, researcher and an academic. In 2018 Ekta launched her branded merchandise and promotional products business as a creative outlet. She exited from dietetics to devote herself to growing her new business in 2019. Despite the pandemic the business grew and so did her skills in customer experience and sales. Ekta is passionate about helping businesses stay top-of-mind with their target clients. She strongly believes that the transferable skill set, experiences, and opportunities acquired during her dietetics journey set her up for entrepreneurial success in a business that she had no formal apprenticeship in! And she is thrilled to come full circle into dietetics with her newly gained entrepreneurial skills.
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